The adtech industry continues consolidate into giant tech silos, with several owned by big publishers including AOL, Facebook, Google and Yahoo. But TubeMogul CEO Brett Wilson sees a conflict between the role of these media owners and their emerging businesses as media buying platforms.
TubeMogul is not in the media business and will not, says Wilson in this interview with Beet.TV Part of reason it went public was to maintain its independence, he explains.
His sentiments echo those of Sir Martin Sorrell, CEO of WPP who told Beet.TV that he sees Google and Facebook as media owners and prefers to keep his company’s media planning separate. Please find this video here.
We interviewed Wilson last week in Manhattan at an event with Mondelez International, the giant snack food company, which is a client of TubeMogul. He was in New York to ring the opening bell of the NASDAQ. The company went public in July.