Inventory sold in the Microsoft ad exchange includes display and mobile apps and will eventually involve video, says Adam Roodman, Director, U.S. Targeting and Programmatic at Microsoft Advertising, in this interview with Beet.TV
He says that while much of Microsoft’s inventory is sold directly, on a reserved basis to advertisers, the rest goes into the company’s ad exchange. Roodman explains why the company made the decision to use AppNexus to power its programmatic engine.
The alliance with AppNexus was announced in 2011.
We spoke with Roodman in Manhattan during Advertising Week.