Andy Plesser

AMSTERDAM –  Brightcove, the digital videos services company, has introduced a “hybrid” solution for its media company customers to have the ability to choose a client-side, server-side, or hybrid ad insertion solution.   The system provides integration with ad servers such as DoubleClick or Freewheel. At the IBC Show, we spoke with Albert Lai, CTO, Media at Brightcove […]

AMSTERDAM – Brightcove, the big global  provider of video management and delivery services, has launched its first stand-alone video player, which is the “fastest” to load, says David Mendels, CEO in this interview with Beet.TV He states that the Brightcove player is the second most widely used video player, after Google’s YouTube. While the video player is […]

COLOGNE, Germany — Xaxis, the programmatic advertising unit of WPP, is the world’s largest programmatic platform, and it will transition to become a “media company,” says David Moore, who is both Chairman of Xaxis and President of WPP Digital, in this interview with Beet.TV We interviewed him at DMEXCO earlier this week about the success […]

COLOGNE, Germany – For marketers, there is a big upside for delivering TV ads to particular households via an “addressable” scenario.  Providing ads directly  generates a 20 percent boost to the effectiveness of campaigns, explains Iain Jacob, the President of Dynamic Markets at the Starcom MediaVest Group, in this interview with Beet.TV Whilst addressable delivery […]

COLOGNE, Germany –  BuzzFeed is quickly growing its video audience to some 400 million monthly views says Jonah Peretti, founder and CEO  in this interview with Beet.TV.  It has build a substantial Hollywood production center with over 100 employees and will be expanding the scope of its video offering.  This will be accelerated by a […]

COLOGNE, Germany, Scott Ferber, founder of Advertising.com and Videolgy, sees the future of adtech as an interoperable scenario, not a siloed one amongst various tech vendors.   He sees Videology’s role as “stitching together” the various pieces of the ecosystem.   We spoke with him about the evolving programmatic landscape in this interview at DMEXO. […]

COLOGNE, Germany –  Publicis, the giant advertising holding company, announced today a strategic partnership with Adobe for a marketing platform solution called Always-On. Here at DMEXCO,  we spoke with Stephen Beringer, President of VivaKi’s Audience on Demand, a Publics digital unit. Always-On will be available to all the Publicis agencies. Beringer describes the platform as […]

LONDON – Civolution, the audio content recognition company (ACR), has been finding traction with partners including the WPP media agency Xaxis in powering the delivery of mobile ads synched to a particular TV commercial.  Here’s our interview with Xaxis EMEA CEO Caspar Schlickum on Xaxis Synch, a platform powered by Civolution, explaining the implementation. The […]

COLOGNE, Germany – A record 30,000 attendees will listen to over 200 speakers and see the offerings  some 800 exhibitors at next week’s DMEXCO, the tw0-day global conference of the digital media world in Cologne, Germany. At Cannes in June, we spoke with DMEXCO co-founder Christian Muche about this year’s agenda and the rising attraction […]

With the emergence of increasingly sophisticated programmatic technology, advertisers have the opportunity to harness their data to targeted consumers.  To do so, they need to build deeper data management platforms, (DMP’s).  This will be a key conversation next week at the DMEXCO conference in Cologne, says Marco Bertozzi, President of AOD, EMEA and North American Client […]

AOL’s rapid’s development of an automated marketplace, for advertisers and publishers to buy and sell digital ads, will expand  in the year ahead with a big focus on linear TV planning and buying,  says Bob Lord, CEO of AOL Platforms, in this interview with Beet.TV. Lord predicts consolidation among tech vendors in the coming months. […]

With publishers and advertisers embracing increasingly sophisticated software to buy and sell advertising on an automated basis, the advertising agency trading desks “are going to have look at how they provide value to marketers,” says Richard Joyce Senior Analyst at Forrester.   Joyce, who is the primary analyst covering programmatic advertising, joined the big research […]

LONDON –  From the emergence of programmatic television selling from  the likes of Sky in the U.K. to innovative ad-synch technologies, to the rapid maturation of the tech stacks of Google, Yahoo, Facebook and Amazon,  the selling of advertising programmatically is quickly accelerating, says Danny Hopwood, Head of Platform EMEA at VivaKi, the Publicis unit.  He […]

While advertising-supported  digital media is quickly growing, there are much larger opportunities for adtech companies.  This exists in the total addressable market (TAM).   This includes e-commerce, retail, e-payments, marketing automation and SAS, says Terence Kawaja, CEO and co-founder of the boutique investment bank LUMA Partners, in this interview with Beet.TV Kawaja will speak about […]

SAN FRANCISCO – The delineation between private vs. open exchanges and real-time bidding (RTB) vs. programmatic guarantees is driven by the needs of the publisher says Mark Trefgarne, CEO of the supply-side video ad tech company LiveRail, in this interview with Beet.TV Earlier this summer, LiveRail was acquired by Facebook. We spoke with him for […]

LONDON – Civolution, the Netherlands-based audio content recognition company (ACR) is finding high click-through rates with Twitter, synching TV ads with Twitter ads units.  A pilot program with Omnicom’s Resolution Media on a movie campaign found click rates of as 250%, the company announced at Cannes. We spoke with Andy Nobbs, CMO of Civolution about the […]

LONDON  —  Rocket Fuel, a leading programmatic ad buying platform, is expanding Mission Control, its  self-service solution for agencies, explains David Nelson, European Product Director, in this interview with Beet.TV Nelson also talks about the implications of the California company’s recent announcement to acquire [x+1]. He speaks about emerging trends to be discussed at the […]

LONDON  — AOL has been expanding its video offering via its web originals and its distribution play across screens.   This initiative is expanding internationally as  AOL readies a slate  of Web original premium video for the U.K. market, says James Harris, Agency Lead, International, in this interview with Beet.TV  The new shows will be […]

LONDON – It’s a bit like finding the “lost GRP,” says  Caspar Schlickum, CEO of Xaxis EMEA, explaining the value of the agency’s new ad-synch product, in this interview with Beet.TV He says that the platform serves synched ads to  multiscreen viewers, many who reach for their handheld during TV commercials breaks.  He says that […]

LONDON –  The Rubicon Project, the Los Angeles-based adtech firm, has been rapidly expanding globally as publishers demand greater efficiency in managing their ad sales, says Jay Stevens,  GM for International, in this interview with Beet.TV    Rubicon helps a number of big global publishers including News Corp, power their programmatic sales operations. The company […]