Lara Koenig

MiQ is set to showcase new ad formats and the transformative power of AI at the upcoming Beet Retreat Berkshires 2025, July 20 to 22. Lara Koenig, VP, global partnerships, MiQ, said the company plans to discuss how the technology can be leveraged to meet advertiser demand in the streaming space. Interactive formats and direct […]

At this point in the evolution of digital advertising, there is an increasing focus on supply path optimization (SPO), as companies aim to maximize their ad efficiency. But, beneath the acronym, how does SPO actually work, and how does it translate to connected TV advertising? Lara Koenig, Global Head of Product, MiQ, says there are […]