CANNES – Women in leadership roles at work are important role models for other women who seek to advance their careers, start businesses and handle a variety of competing responsibilities. Sharing the benefits of their experiences with other women is especially helpful and is a key mission of She Runs It, the organization that started as the Advertising Women of New York (AWNY) more than 100 years ago before a recent rebrand.

“To be able to sprinkle that ‘good’ on so many women at each stage of their career is just amazing,” Lynn Branigan, president and chief executive of She Runs It, said in this interview at the Beet Villa during the Cannes Lions International Festival of Creativity.

Her organization teamed with to host the “Best of the Badass Bosses” summit, presented with Mediaocean and Twitter. The event include discussions among women leaders through the technology, media and advertising industries who shared their triumphs and tribulations.

“I have the privilege of having these conversations with women like this to really help those who are in their footsteps to understand how women lead,” Branigan said, “I thought that it was important to talk about the failures, the things that women don’t do, rather than put lipstick on the whole story and say it’s all beautiful.”

She Runs It started an initiative called Inclusive 100 that helps companies to measure their internal efforts to support diversity, equity and inclusion (DEI). Branigan would like to see 50% more businesses participate in the program, which is free and offers anonymity, in the next year.

“We have a phrase that ‘what gets measured, gets done,” Branigan said. “We can crowdsource best practices and make progress together. My hope is that we don’t just talk about DE&I, but we measure and act.”

You are watching ‘The Mediaocean Retreat’, a Beet.TV Leadership Summit at Cannes Lions 2022.

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