Purpose & Advertising Can Co-Exist: Big Village’s Cacy

CANNES — To some in the advertising industry, it might sometimes feel like the art of making people part with their money is anathema to living a life of purpose. But Kasha Cacy doesn’t see it that way. To the CEO of Big Village – the advertising, technology and data company formerly known as ENGINE […]

 
 

There’s Power & Purpose In The Pause: LinkedIn’s Acosta

CANNES — It is a fast-moving industry, particularly for younger professionals who are keen to hustle and prove themselves. But what if we could speed up a more purposeful media business by slowing down? In this video interview with Tameka Kee for Beet.TV, Illianna Acosta, Sr. Manager, Channel Sales – AdTech Partners, LinkedIn, says reflection […]

 
 

Purpose Drives Your Everything: Logitech’s Tita-Reid

CANNES — Over the last few years, the industry has heard a lot about “purpose-driven marketing”. But, in a world that is still created by people, purpose has a much wider, deeper and earlier resonance. In this video interview at Cannes Lions with Tameka Kee for Beet.TV, Najoh Tita-Reid, Global Chief Marketing Officer, Logitech, describes how […]

 
 

Our Incredible Week at Cannes: Now the Massive Video Output

Our villa became an extraordinary gathering place for 350 attendees over five days, with meaningful conversations with 60 speakers led by our accomplished moderators. More than an ephemeral event, our Cannes activation was a “made for TV” project with panels of experts and on-site interviews produced for publication as videos. We have begun to publish […]