Seeing The Future: EDO Predicts The Future Of TV Ads, Global Expansion

Envision a world where data sets seamlessly integrate, where advertisers can effortlessly understand their engaged audience. That is the future Kevin Krim of EDO – a data, measurement and analytics company – wants to see. Back in the summer, the company partnered with Nielsen to plug their data into their respective platforms. In this video […]


Creative Is The Performance Lever: EDO’s Krim

In advertising, it has been a few years of intense focus on targeting and data capabilities. But, in TV, nothing moves audiences like the message itself. That is according to a man who monitors millions of TV ads. Marketing maximizers Kevin Krim, President & CEO, EDO, was speaking with Beet.TV ahead of the ANA’s Masters […]


Amazon’s Thursday Football Drives High Website Footfall: EDO’s Krim

When Amazon Prime Video began streaming live Thursday Night Football (TNF) in September in a $1 billion-a-season deal, it was hailed as a revolution in sports broadcasting. Traditionally, it might have taken days or weeks to learn just how successful the show was for advertisers. Kevin Krim found out the next morning. In this video […]


With $80M in New Funding, EDO Uses AI To Take TV Performance Data Upstream

SAN JUAN, Puerto Rico – In a further sign the media landscape is evolving to help advertisers understand the actions TV viewers take after ad exposure, EDO Inc, a provider of such data is raising an $80 million funding round. The new money comes from LA media investor Shamrock Capital, following an earlier $12 million […]


EDO’s Krim Helps Univision Advertisers Predict The Future

These days, the business environment is becoming too critical to leave the results of marketing spend to chance. That is why so many ad buyers are leaning into publishers that can guarantee them outcomes. In the latest example, Spanish-language broadcaster Univision will get to tell its advertisers the likely success of particular inventory moments, after […]


Addressability Is Efficacy: EDO’s Weiss On Targeting & Performance

In an industry in which “addressable” advertising has seemed to describe the extent to which inventory itself can be targeted, one man has a different take. Charlie Weiss says “addressability” shouldn’t just refer to opportunities but also to outcomes. In this video interview with Beet.TV, the head of business development at TV advertising measurement and […]


TV is One of The Biggest Drivers of Organic Search, Kevin Krim, CEO of EDO

The most predictive signal for economic action is search and it’s the gateway to all lower funnel activities, says Kevin Krim, CEO of EDO. We’ve covered Kevin’s over the past 10 years in his leadership roles at Bloomberg and CNBC.We’ve spoken many times about the changes in TV news from linear to IP delivered.   It’s […]


EDO’s Scott Grunther: Don’t Ignore Insights at the Middle of the Funnel

There’s currently great potential to evolve and enhance linear TV measurement in a way that could b currency-grade. In a Beet.TV townhall interview with Ashley J. Swartz, CEO and founder of Furious Corp, Scott Grunther, CRO of EDO, explained how defining impact and reaching scale are important steps. Grunther says that EDO is focused on […]


All Brands Can Be Like Direct Brands: EDO’s Kevin Krim

Around the marketing world, everyone is talking about the rise of direct-to-consumer (D2C) brands – those that don’t rely on anyone else’s retail channels and which exert great control over their advertising capabilities. But, whilst not every brand is a Casper, Allbirds or Soylent, many other traditional companies which are reliant on marketing partners could […]