Don’t Forget To Feed The Funnel – How ‘Deterministic’ TV Can Build Brands, Too

The new super-power coming online in TV is tracking not only individuals’ viewership of shows and ads but, also, linking that viewership with eventual viewer outcomes, like website visitation, store visitation or even ecommerce purchase. That is why we are seeing so much discussion on whether advertisers will change their use of TV, which, traditionally […]

 

Ampersand Calls On TVSquared To Measure TV Ad Outcomes

The former NCC Media group launched by cable TV operators to help advertisers buy across their platforms is aiming to better prove how new-wave TV advertising can lead to real business outcomes. Ampersand, the former NCC Media, has announced a partnership with TVSquared, a technology vendor whose attribution offering links ad exposure data with actual […]

 

From NCC To Ampersand, Andrew Ward Explains Changes

The organization formed to smoothe the path to cable TV ad sales almost 40 years ago is rebooting itself for the age of data-based TV ad buys. Operated by Comcast, Charter and Cox Communications, NCC Media launched in 1981 to provide a common way for ad buyers to get on to disparate and disconnected cable, satellite and […]