Ampersand, Verizon Media Partner For TV Ad Scale

Week by week, scale and simplicity involved in buying and selling targeted TV ads grows, as partnerships and federations come together. In the latest, Verizon Media is giving itself a stronger foothold in that world by partnering with Ampersand. The details are two-fold: Ampersand will be the exclusive seller for Verizon Fios’ addressable TV inventory. […]

 

Ampersand’s Andrew Ward: We are Moving to Audience First vs. Demo’s

While advertising around age and demo for certain programming categories has been the legacy of television advertising, the business is moving inexorably to “audience first” with rich data directing decisioning and understanding attribution, says Andrew Ward, president of Ampersand, in this Beet.TV interview. Audience first solutions are not just for addressable TV but across all […]

 

Ampersand Launches ‘The AND Platform’ to Unify Audience and Measurement Across Inventories

Ampersand, the TV advertising and sales company owned by Comcast, Cox and Charter, is putting its vast data network of 38 million households to work with a new external platform that lets partners create audiences on the front end and measure performance on the back end. Called The AND Platform, the launch follows NCC Media’s […]

 

Don’t Forget To Feed The Funnel – How ‘Deterministic’ TV Can Build Brands, Too

The new super-power coming online in TV is tracking not only individuals’ viewership of shows and ads but, also, linking that viewership with eventual viewer outcomes, like website visitation, store visitation or even ecommerce purchase. That is why we are seeing so much discussion on whether advertisers will change their use of TV, which, traditionally […]

 

Ampersand Calls On TVSquared To Measure TV Ad Outcomes

The former NCC Media group launched by cable TV operators to help advertisers buy across their platforms is aiming to better prove how new-wave TV advertising can lead to real business outcomes. Ampersand, the former NCC Media, has announced a partnership with TVSquared, a technology vendor whose attribution offering links ad exposure data with actual […]

 

From NCC To Ampersand, Andrew Ward Explains Changes

The organization formed to smoothe the path to cable TV ad sales almost 40 years ago is rebooting itself for the age of data-based TV ad buys. Operated by Comcast, Charter and Cox Communications, NCC Media launched in 1981 to provide a common way for ad buyers to get on to disparate and disconnected cable, satellite and […]