Local TV Ads Must Be Easier To Buy: WideOrbit’s Mathewson

SAN JUAN, PR — Even in the era of hyper-targeted digital advertising, local TV is a great medium in which to buy ads – but it is going to need efficiencies in order for media agencies to buy them. That is the view of one software vendor aiming to bring simplicity to a local TV […]

 

WideOrbit’s Eric Mathewson: We’re Making Transactions Easier For Marketers

SAN JUAN. PR – As leaders in advertising management, WideOrbit has a robust marketplace of their own. In an interview with Beet.TV at the Beet Retreat in San Juan, Eric Mathewson, CEO of WideOrbit, discussed the importance of having a robust inventory. Having started 20 years ago, WideOrbit has attached approximately $20 billion into the […]

 

Local TV Will Go Impression-Based: WideOrbit’s Mathewson

Local US TV has come a long way – but now it needs to go through another revolution, to change the way it sells its advertising. “Stations historically have been more difficult to buy than they needed to be,” says Eric Mathewson, CEO of WideOrbit, a software company aiming to help them do that. “Agencies […]

 

WideOrbit ‘Backbone’ Spans National Cable, Local Radio And TV

SAN FRANCISCO – Over the past two decades, there’s been a lot of progress made in removing friction from the local television and radio buying process. But it typically doesn’t pay for agencies to buy local media, so even more automation is on the way, according to WideOrbit’s Eric Matthewson. WideOrbit was founded 18 years […]

 

WideOrbit By The (Big) Numbers, And Outing ‘Fauxgrammatic’

MIAMI — It’s the behemoth media platform that has a hand in perhaps around 40% of US TV ad spending, if numbers are to be believed. So why do so few people talk about WideOrbit? The San Francisco-based company offers a software platform that handles scheduling, billing, content management and invoicing for mostly local TV ads around the US. In […]