Matt Spiegel, managing director at MediaLink, has joined the giant data company TransUnion to head its new formed media vertical, focused on addressable solutions.

In a press release, the company explains:  “His expertise will further TransUnion’s ability to deliver the addressable solutions required by enterprise marketers and media companies to make informed modeling, strategic investment planning and digital targeting decisions.”

His title is EVP, Digital Marketing Solutions.  He will be based at the company’s global headquarters in Chicago.

Beet.TV has worked extensively with Spiegel as a moderator for our events and we have frequently sought his views on trends in the industry.    Most recently, we sat down with him at Cannes Lions to talk about advanced TV.  We have republished that video today.

Editor’s Note:   Congrats Matt and continued success.