“We are now announcing our roll-out of our new platform – we are piloting the holistic ad server for video – which comprises the integration of SSP-type capabilities natively within the video ad server.”
Why holistic? “We don’t believe, philosophically, in the standalone SSP. We see that as just a glorified network,” Braley adds.
He claims around 40% of European broadcasters are using his platform – so where will growth come from?
Braley aims to cross-sell the holistic platform to existing Ooyala as well as seeking out new customers.
“We expect there to be net new-prospect customers as well,” he adds. “Some premium, ex-LiveRail customers are now urgently looking for a new home.”