Broadcasters Must Go Holistic In TV’s Fuzzy Future: Ooyala’s Braley

LAS VEGAS – The future is more complicated than it used to be. Now, a broadcaster’s go-to-market TV strategy can’t be just one distribution channel; it has to be many. That was the verdict of several executives on a panel of industry folk assembled to discuss TV companies’ response to the burgeoning new multi-screen future. The key […]

 

Fox’s Levine Traces OpenAP Origins, Hints At Digital To Come

The OpenAP linear television audience-targeting consortium of Fox, Turner and Viacom will spend the next several months reaching out to other national TV sellers, educating the buy side and working toward a rollout in the fall. While the second phase of OpenAP is a work in progress, it will involve digital media as well. The […]

 

Ooyala Links with Microsoft for Artificial Intelligence Video Insights

LAS VEGAS — While there’s lots of people populating video content, it takes too many others to screen and label it. That’s where artificial intelligence can provide a big assist. While “it’s early days” in such use of AI, “it’s an exciting solution to bring to market,” says Scott Braley, GM, Advertising Platforms, Ooyala, which […]

 

Digital Publishers Focus On Monetization, ‘Converged Advertising’: Adobe’s Helfand

From its vantage point in the digital cloud, Adobe has a unique view of video publishers around the globe. Lately it’s been seeing a shift in emphasis from cross-screen reach to monetization. Concurrently, U.S. video viewing has bifurcated along two lines: mobile devices during the day and living room big screens at night, with many […]

 

Engagement, Reach Key To Broadcasters’ Digital Survival: Accenture Study

LAS VEGAS – How can traditional television broadcasters survive in a world of digital disrupters like Amazon, Apple and Google? By using data to drive user engagement, in the process adopting more of a direct-to-consumer than business-to-business model. This is easier said than done in a world marked by the proliferation of skinny programming bundles […]

 

WideOrbit’s Ferreira: DoubleClick Integration Is Nexus Of Online And Local TV Buying

LAS VEGAS — It’s not Google TV’s second coming, but the tech giant’s new integration with WideOrbit will make it easier for marketers to buy inventory from more than 600 local television stations. The deal means Google joins 14 other demand-side platforms to essentially “connect $7 billion of programmatic digital video spend back into linear […]

 

Ooyala Taps Microsoft & Adobe To Power Metadata, Streaming

LAS VEGAS – Having acquired Videoplaza a couple of years ago, video software supplier Ooyala is positioning itself as an “integrated video platform” (IVP) – and it’s not afraid to call on help from some major players to offer customers a richer service. Exhibiting at NAB Show, Ooyala – whose offerings include media logistics, video platform and […]

 

Is Viewability A Sideshow? Moat, Ooyala & Eyeview Discuss

VIEQUES, PR — Digital advertisers need a common metric for what constitutes user-viewable video inventory – but they shouldn’t rely on it as the prime driver of their strategy. That is according to a trio of ad-tech execs whose companies help bring some visibility to the problem, but who say the challenge is greater than that. Almost […]

 

Ooyala’s Braley Connects Content To Advertisers For Broadcasters

VIEQUES, PR – It is now more than two years since Ooyala, a video advertising services provider, acquired peer Videoplaza, with its strong client base in the European broadcasting segment. The combined entity, now also part of Australia telco Telstra’s family, has spent the time since merging its respective strengths, and is now ready to go […]

 

‘We Don’t Believe In Standalone SSPs’: Ooyala’s Braley

CANNES — A couple of years back, video ad-tech outfit Ooyala acquired peer Videoplaza to combine geographic footprints and technological capabilities in a single company. Now the joined-up outfit is going to market. “We have invested in the ad-tech business since acquiring Videoplaza a couple of years ago,” Ooyala programmatic GM Scott Braley tells Beet.TV on the company’s first […]

 

Ooyala Partners With Facebook Live, Sees More Video Disruption

LAS VEGAS – When it comes to pay television and “TV Everywhere,” the only constant is disruption, one of the latest examples being Facebook Live, which enables anyone to broadcast live video on the social media platform. As an official Media Solutions Partner for Facebook Live, Silicon Valley-based Ooyala has a ground-level view of the […]

 

Videoplaza’s Big Expansion via Telstra’s Ooyala, Tavakoli Explains

LAS VEGAS — Six months after it was acquired by Ooyala, video ad tech provider says it has been surprised to adjust to a very different future quicker than expected. Amongst the biggest changes – not just being acquired, but also being owned by a corporate, following Australian telco Telstra’s earlier acquisition of Ooyala last summer. […]

 

Ooyala Buying Videoplaza To Enhance Video Advertising Breadth

They are two of the best-known names in online video service provision – and now they are coming together as one. Video streaming service Ooyala, itself now owned by Australian telco Telstra, is acquiring its video advertising peer Videoplaza. The buying company says the deal “allows Ooyala to tap into the fast-growing video ad market”, “the […]

 

Ooyala’s ‘Hook’ Allows Publishers to Protect, Monetize Video for Android

CANNES – After Adobe took away the support for Flash on Android, many publishers have faced the challenge of how to play video on Android devices, says Neil Berry, VP of Europe, Middle East and Africa for Ooyala. Ooyala’s answer to this problem is Hook, a capability that can playback and monetize mobile video on Android devices. Hook […]

 

Ooyala Rolls Out Android Video App

LAS VEGAS – To take advantage of the skyrocketing growth in Android devices, online video technology provider Ooyala recently launched a new video tool tailored for Android, says Sean Knapp, Chief Technology Officer at Ooyala during an interview with Beet.TV at NAB. Hook is a new video app that  brings premium video to Android devices. Hook relies […]