With its acquisition of DIRECTV complete, AT&T has the largest “addressable” footprint for delivering television advertising on a household level. The value of this emerging media will be presented to the industry this TV Upfront season with the first “Addressable Upfronts,” says Maria Mandel Dunsche, VP for Marketing at AT&T AdWorks, in this interview with Beet.TV
Rather than hosting one big industry event, AT&T AdWorks will produce a series of some 100 smaller events around the U.S. starting next month. The events will be largely educational, meant to convey the value of addressable to the marketing and media community, she explains.
Beet.TV Partners with AT&T AdWorks on Video Series
As part of the Addressable Upfronts project, Beet.TV will produce a series of 25 video interviews with leading marketers and agency executives on the topic of addressable and advanced television advertising. Production begins next month in New York and Chicago. AT&T is the series sponsor.