Now Trade Desk advanced TV sales director Matt Mitchell tells Beet.TV in this video interview: “We are very close to releasing a self-service UI for executing programmatic TV buys.
“We’re using a number of data sources to power that … to buy through the guys like WideOrbit, Placemedia, and other inventory sources that are coming down the pike.”
Although the promise of ad tech and, in particular, programmatic trading is all about software automation, some vendors still need to engage potential customers in sales chat and to hold their hand through usage and buying. TV is a particularly thorny medium to turn self-service.
The Trade Desk’s revision means its customers will get to do more for themselves on the platform. Beet.TV has covered other platforms that have gone self-service.
About 400 agencies and brands already license The Trade Desk’s software to make programmatic digital ad buys.
This video was produced at the Beet.TV executive retreat presented by Videology with Adobe, AT&T AdWorks and Nielsen.
You can find more videos from the Beet Retreat on this page.