LONDON- Cablevision, a large U.S. regional cable and Internet provider, long a pioneer in offering addressable TV advertising, has made its first “upfront” deal with Modi Media, the advanced TV unit of WPP. It is a longterm partnership around addressable advertising.
At the Future of TV Advertising Forum in London earlier this month, we interviewed Ben Tatta, President of Cablevision Media Sales, about the deal with and how the company will work with Modi.
Also in London, we spoke with Modi CEO Mike Bologna about the new agreement. You can find the Bologna interview here.
These videos are part of a series produced in London about advanced TV advertising. The series is sponsored by Xaxis. Please visit this page for more videos.