FORT LAUDERDALE — So far this year, programmatic ad tech platform SpotX has nestled in to its new majority-owner RTL, been joined in a partnership with new stablemate Clypd and struck an audience advertising data partnership with TiVo Research. So how are things about to pan out?
“(It) is going to allow us the opportunity to live-sync digital audiences with a TV set using first- or third-party data, which gives us this universal view of the value of audience,” according to the company’s programmatic TV VP Randy Cooke.
“That’s ultimately what we’re getting at here, is ‘What is that value of audience and how can a media owner extract that value across all distribution channels?’
“(The) long-term goal here is to enable media owners with sort of a closed loop view of RROIY at a campaign level. If you think about the ability to sync audiences across screens, what you effectively can do is create a campaign stream for a media owner that allows them to value inventory inside of a campaign.”
This video was produced at the Beet.TV executive retreat presented by Videology with Adobe, AT&T AdWorks and Nielsen.
You can find more videos from the Beet Retreat on this page.