FORT LAUDERDALE — AT&T AdWorks says three clients are beta-testing its recently-announced cross-device ad targeting capabilities.
This month, the division announced it would offer integrated addressable advertising campaigns across TV and mobile devices, letting advertisers reach the same consumers with the same message across multiple screens.
“We’re in three betas with three Fortune-500 companies,”according to AT&T AdWorks ad sales VP Jason Brown. “We went to five companies with this idea; all five raised their hand. We feel like it’s going to be a pretty significant demand and somewhere in the first or second quarter of 2016 we’ll put this into the marketplace.
“If you think of AT&T you probably don’t think of TV first, but we’ve got the largest TV subscriber base with 26 million homes now between the Direct TV and UVerse coming together.”