Mobile video advertising is pricing at half of what it should be says Greg Stuart, CEO of the Mobile Marketing Association, in this interview with Beet.TV. He cites data from a just completed two year, $2 million research study undertaken by the MMA with several big brands. Unlike other forms of digital video, supply outpaces demand for mobile video, he explains.
He is advising marketers to lock into long term ad buys at the the current pricing level.
Overall marketing spend on mobile advertising by major brands is a paltry three precent, says Stuart who suggests that the percentage should be 10 percent now.
Also in the interview, he talks about MMA’s plans the upcoming Cannes Lions Festival. This video is part of series titled The Road to Cannes presented by Coull. You can find more segments from the series here.
We interviewed him this week at the LUMA Partners’ CEO adtech conference in Manhattan.