POSSIBLE Promises CMOs A Framework For The Future

In the fast-paced world of marketing, where complexity and change are the only constants, there’s a relentless search for the next big idea that can propel the industry forward. An exclusive event organized for chief marketing officers by chief marketing officers aims to do just that, by exploring the art of possibilities and evolving the […]

 
 

Apple’s IDFA Change Could Drive CTV Advertising, MMA’s Greg Stuart

Apple is tearing up the fabric of ad targeting on iOS devices in pursuit of consumer privacy enhancement – but a majority of marketers are scratching their heads and may move from iPhone to Android. That is according to a man who represents more than 800 leading brands on the topic of mobile marketing. Apple […]

 
 

Mobile Video Advertising is Priced at 50% Discount, MMA’s Stuart

Mobile video advertising is pricing at half of what it should be says Greg Stuart, CEO of the Mobile Marketing Association, in this interview with Beet.TV.  He cites data from a just completed two year, $2 million research study undertaken by the MMA with several big brands.   Unlike other forms of digital video, supply outpaces […]

 
 

MMA’s Greg Stuart: Brands Need to Embrace Mobile Advertising

CANNES – Navigating how to embrace mobile technology is the challenge for CMOs says Greg Stuart, CEO of the MMA (Mobile Marketing Association). Stuart said the MMA will soon be adding four major CMOs to their board. “It’s this knowing versus doing gap,” Stuart says. “They know they gotta do it, but how do they do […]