LAS VEGAS – Following its acquisition by Yahoo late last year, programmatic video adtech company Brightroll is now using data from Yahoo’s one billion global users, says Brent Horowitz, VP of Business Development at Brightroll, in this interview with Beet.TV.
He says that the merger has also brought a vast video inventory from Yahoo to the Brightroll platform. Another significant data set has come from Yahoo’s Flurry mobile SDK which provides deep data around mobile app use.
We spoke with Horowitz last week at the NAB Show where he was a speaker at the Online Video Conference.
In its most recent rankings of reach among video advertising platforms by comScore, Brightroll ranked as number one.
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