From full-length, TV-style video produced by Yahoo to six-second Vines, the opportunities around digital video is diverse and promising. The medium has come of age and marketers need to embrace it, says Scott Donaton, Chief Content Officer of DigitasLBi, in this interview with Beet.TV
We spoke with him at the Yahoo NewFront event on Monday evening at Lincoln Center.
For more Beet videos of the Yahoo event, please visit this page. Our coverage of the event was sponsored by Yahoo.