Facebook And Emotional Video Will Boom: Unruly’s Kosinski

FORT LAUDERDALE — What works in online video advertising, and where is it going to work best? Emotional content, and on Facebook, according to one company which measures the virality of digital video spots. “This year, we think Facebook is going to be the big winner –¬†Facebook is going to just explode in terms of […]

 
 

Unruly’s Townend: Human Emotion Can Turbocharge Programmatic

LONDON — In the rise of programmatic advertising’s “Maths Men“, the ad industry is overlooking the importance of creatives that turn on real emotions, says a viral video expert. Social media video agency Unruly Media has been building a data set quantifying the emotional response characteristics to video rather than categorizing responses by demographic fields, […]

 
 

Unruly’s Townend: Programmatic Ads Must Embrace Emotion

LONDON — So-called “programmatic” buying and selling of online ads may super-target highly efficient inventory – but that doesn’t mean algorithms really understand consumers’ emotions, says one ad exec. “The programmatic landscape is very obsessed with ‘who’ and ‘what’;¬†it’s not looking at ‘why’,” Phil Townend, EMEA MD of viral video monitor Unruly Media, tells beet.TV, […]