FORT LAUDERDALE — How times change. Once, the web was the be-all and end-all of digital media. Wired magazine’s playful cover story may not quite have come to pass, but the web certainly isn’t where digital starts and ends nowadays.

“Eighty-seven percent of mobile traffic happens in an app,” says ad tech company Jun Group‘s CEO Mitchell Reichgut. “The web is suddenly (like) AM radio.

“It’s important, it’s not dead… it’s going to remain viable. However, ‘primetime’ is happening in an app on a mobile device. Cookies don’t work there – it’s much more difficult to have a relationship with an app developer.”

Jun Group’s technologies let advertisers place video or sponsored display segments on publisher sites.

Reichgut was interviewed at Beet.TV’s annual executive retreat.

The Beet Retreat ’15 was sponsored by AOL and VideologyPlease find additional videos from the event here.