FORT LAUDERDALE — To spread their messages across so many different kinds of marketing channel these days, advertisers are going to have to create spots for more formats than just standard, 30-second TV ads. Fortunately, that is now beginning to happen, says Innovid CTO and co-founder Tal Chalozin.
“In order to really apply sophistication on the creative side… you need multiple permutations of a given spot,” he says.
“We’re seeing more and more brands understanding… they have multiple channels … so we’re seeing an influx of more content being produced and … (they) understand what is means to create multiple variations of your spot to deliver different msgs.”
Chalozin’s New York-based Innovid is an advertising technology company that helps agencies deliver video ads that are not just digital but interactive. Innovid ads encourage pointing, clicking and mouse roll-overs by viewers, with the idea being to expand engagement rates.
He was interviewed at Beet.TV’s annual executive retreat.
The Beet Retreat ’15 was sponsored by AOL and Videology. Please find additional videos from the event here.