Mediaocean, which currently helps ad buyers plan, execute and analyze advertising on TV using software, is about to get greater traction in the online video world, through a partnership with Videology.

The integration will make online video ad inventory amassed by Videology buyable by Mediaocean‘s customers within their existing dashboard of Mediaocean’s Spectra product.

In a press release, Mediaocean says the deal will bring greater automation to the ad-buying process.

In this video interview with Beet.TV, Videology CEO Scott Feber said TV advertisers’ lives have become harder due to device fragmentation.