COLOGNE, Germany –  Mobile better, IPTV best. That’s the equation for music video brand Vevo. Whilst mobile viewing has boomed for the service, which is the modern inheritor of MTV’s crown, the lounge is a more engaging space.

“We’re pretty well 50/50 (viewed) mobile and other devices,” Vevo international SVP Nic Jones tells Beet.TV in this video interview. “But the fastest growing area is on big screens. It completely changes the experience.”

Whilst mobile users consume Vevo in a very personal way, Jones says those who sit down to watch Vevo on the many IPTV boxes on which it has carriage watch for longer: “Views explode. Users are watching many more videos. On a platform like Roku, that is nearly 10 times higher than just about any mobile platform. It gives us a very interesting landscape to offer to advertisers.”

This video is part of series of videos covering DMEXCO.  Please find all of our coverage of the show right here.  Beet.TV’s coverage of DMEXCO is sponsored by Videology.