IPTV Even Better Than Mobile For Music’s Vevo

COLOGNE, Germany – Mobile better, IPTV best. That’s the equation for music video brand Vevo. Whilst mobile viewing has boomed for the service, which is the modern inheritor of MTV’s crown, the lounge is a more engaging space. “We’re pretty well 50/50 (viewed) mobile and other devices,” Vevo international SVP Nic Jones tells Beet.TV in this […]

 

Yahoo’s Brody: Brands Can Buy Programmatic Using Search History

CANNES, France — Yahoo will open up its recently-unveiled Ad Manager Plus ad software to use on a self-serve basis – and is offering users’ search history as a targeting characteristic. “People use search every day to show (purchase) intent – that search-based data has never been able to be used in a programmatic environment,” according to Yahoo’s […]

 

Private Exchanges Mean Best Of Both Worlds: Vevo’s Carson

Should publishers use programmatic ad trading mechanisms or continue selling direct to ad buyers? The emergence of private marketplaces means those options are no longer mutually exclusive, says one big video publisher. “This set of pipes and plumbing that fuel a programmatic system was created for anonymous inventory,” according to Jonathan Carson, chief revenue officer of […]

 

Vevo Warming To Premium Programmatic Plumbing

Vevo still hasn’t completely settled on what it can get out of so-called “programmatic” online ad sales, but it is heartened that technology vendors are no longer just catering to cheap ad slots. “(Programmatic) inventory is typically lower-tier, lower-quality inventory,” the music video distributor’s chief revenue officer Jonathan Carson tells Beet.TV. “That marketplace is not […]

 

Spotify’s Free Mobile Change Courts Brands To ‘Speak Music’

One month ago, music streamer Spotify made a change which lets mobile and tablet users listen to more music for free. Previously, off-PC usage required a premium subscription. But Spotify’s change is not just a goodwill gift to users – it points to the growing part advertisers play in a business that has always relied […]

 

New CEO Wants Shazam To Be Destination, Not Utility

CANNES – After branching out from identifying music to enabling TV ad interaction, now mobile app Shazam wants to start aggregating its wealth of user data to encourage greater user engagement. “Expect to see us do more and more around content and engagement, and becoming a more of a destination app around music instead of […]