IBM Watson Advertising: Traditional Publishing, ‘A Lot of New Data And Technology Assets’: Jeremy Hlavacek

PALM SPRINGS, Calif – Imagine an advertising agency that creates its own data and technology, produces video content and sells ad inventory in that content and you’ve got IBM Watson Advertising. So it’s in a unique position to actually help clean up the digital ecosystem. Like many in the industry, Watson Advertising believes there are […]

 

AI Boosts Marketing Engagement: Weather Company’s Seifer

CANNES — Artificial intelligence may get talked about a lot as a future technology. But the reality is that some of the big technology firms already make several AI and machine learning disciplines available for any developer to use in their own applications today. That means the time is now to pick a horse in […]

 

AI Taking One-To-One Personalization ‘To The Ultimate’: MEC’s Carl Fremont

CANNES – Having spent nearly four decades in advertising, Carl Fremont perceives artificial intelligence as “beyond transformational” and “completely disruptive.” For their part, marketers need to be brave and experiment with AI while not thinking short term about it, Fremont says in this interview Beet.TV with The Weather Company CMO Jordan Bitterman at the Cannes […]

 

AI-Powered ‘Digital Humans’ Debut at Cannes Lions

CANNES – First off, don’t call them avatars. They’re “digital humans” with their own biologically inspired emotional models. And they are ready to help bring brands to life in amazing ways. In this, Soul Machines Co-Founder & CEO Mark Sagar walks The Weather Company CMO Jordan Bitterman through three immersive and utterly absorbing examples of […]

 

The Weather Company’s Jordan Bitterman: Rolling Out Name Change, More Watson API’s

CANNES – The near-term forecast at The Weather Company calls for Watson—as in a name change that will place IBM’s artificial intelligence capabilities at the forefront of a company heretofore known for its atmospheric aptitude. “The experiences that we’re are bringing our clients through here that are all Watson-based is really where the future is […]

 

AI “Will be the Thing This Year at Cannes,” The Weather Company’s Jordan Bitterman Explains Why It Matters

Artificial intelligence (also referred to as augmented intelligence) is expected to be one of the most talked about topics at Cannes next week. But it can be hard to fathom exactly what AI could mean, and for whom. That’s why the Weather Company CMO  Jordan Bitterman and his team plan to bring the technology to life […]

 

Publishers Should Test Server-Side Header Bidding: Weather’s Hlavacek

HOLLYWOOD — Publishers have eagerly embraced a technology which allows them to call on multiple ad buyer demand sources simultaneously to achieve higher bids – now they must carefully scrutinize the next iteration of the tech. That is according to a man who is surely the only executive out there with the title “VP of global automated monetization”. “Almost […]

 

IBM’s Watson Ads Solution To Expand Beyond Weather Company Assets

LAS VEGAS – Watson Ads, the cognitive advertising product that’s been available to brands exclusivity within The Weather Company app and on weather.com, will be released for wider use in apps and on websites sites later this quarter. In the meantime, in an interview at CES 2017 with Beet.TV, Weather Company CEO and GM Cameron […]

 

Weather Company’s Bitterman Finds Data In The Cloud

Do consumers want to speak to their ads? IBM and The Weather Company think so. After the latter’s digital division was acquired by Big Blue, the pair this year launched “Watson Ads”, using the artificial intelligence system’s natural language-handling capabilities to power a conversational new ad format. So what’s the big idea? For Weather Company CMO Jordan […]

 

How The Weather Affects Marketers’ Plans, David Clark explains

FORT LAUDERDALE — The Weather Company has been selling ads in to its mobile apps based on specific weather conditions local to users for a couple of years now. In this video interview with Beet.TV, David Clark, who oversees the company’s TV division, explains the value to marketers. “Think of the question ‘What is the weather?’ […]

 

Weather’s David Kenny On Why Averages Aren’t Useful in Data Analysis

CANNES — In one form or another, David Kenny’s career has been all about data, from the advertiser, agency and publisher perspective. Now The Weather Company’s CEO and chairman, Kenny was previously a president at Akamai, a managing partner of VivaKi, and a founder of Digitas. In his first job at Bain, he learned from […]

 

The Weather Channel Forecasts Mobile Engagement

COLOGNE — The Weather Channel hopes its recent deal to dethrone Yahoo as the supplier of weather data to Apple’s iOS operating system will lead to more downloads for its own suite of apps – and more eyeballs on the ads it’s selling programmatically inside those apps. “We’ve been preloaded on the Nokia Lumia for […]

 

Programmatic Helps the Weather Company Manage Unexpected Demand

While the Weather Company routinely sells out its video inventory to advertisers, big weather events, like the recent deep freeze in the United States, create demand and opportunities which can be effectively monetized using a programmatic solutions, says Curt Hecht, Global Chief Revenue Officer of the Weather Company in this interview with Beet.TV The Weather […]

 

Weather Company’s Hadley: “Location Is The New Cookie”

Can rain drops be used to market raincoats? Weather Company SVP Eric Hadley thinks so. The outfit is using its weather data apps to help advertisers target campaigns in interesting new ways, he told Beet.TV’s summit on cross-platform monetization hosted by Starcom MediaVest Group and sponsored by Dailymotion. “Location is the new cookie,” Hadley said. “If you want the […]