COLOGNE – BuzzFeed, has pioneered “native advertising” as it has long eschewed conventional display banners. While “native” is widely cited as an emerging monetization strategy for publishers, it’s not easy to do, there is a “high bar” to reach success, says Jonah Peretti, CEO and founder of BuzzFeed, in this interview with Beet.TV
We spoke with him at the closing of the DMEXCO conference.
For a history of BuzzFeed, starting with Peretti’s birth on New Year’s Day in 1974, don’t miss this slide show from TechCrunch.
This video is part of our coverage of DMEXCO. You can find all our clips right here.