The Power NBCU’s “Symphony” w/ Apple News, Buzzfeed, Snapchat & Vox, Linda Yaccarino explains

CANNES – NBCUniversal’s Symphony initiative keeps adding new players to its promotional ensemble, wherein all company units pull to together to promote a specific initiative. This year Symphony will benefit from NBCU’s partnerships with the likes of Apple News, BuzzFeed and Snapchat. Therein lies a paradox of sorts, given NBCU’s public bashing of some of […]

 

Twitter’s First NewFronts: More Live Streaming Deals With ‘Entire World Watching,’ Says Berland

Twitter’s first-ever NewFronts presentation, in which a raft of new live-streaming and premium original programming deals were unveiled, takes the company further along a particular path: taking two-screen experiences to one screen “in a way that no one else can,” according to CMO Leslie Berland. The company announced a dozen new collaborations for hundreds of […]

 

Cheddar Expands Presence In TV Bundles, Steinberg explains

HOLLYWOOD, Florida – Anyone over the age of 60 probably hasn’t heard of Cheddar TV. Which is entirely the point, according to its Founder & CEO, former BuzzFeed executive Jon Steinberg, whose plans include activation within two more popular TV bundles in the coming months. “I saw nobody recreating the MSNBC, CNN, CNBC for people under […]

 

NBCU Focuses on Custom Content for Brands, Scott Schiller explains

It’s become fashionable in some circles to say TV is dead, but perhaps the definition of TV is dead, says Scott Schiller, EVP and General Manager Ad Sales and Marketing at NBC Universal, in this interview with Beet.TV. Instead, NBCU is focused on showcasing to brand partners its multiplatform approach to marketing content, he says. The media giant has […]

 

BuzzFeed To Sell UK Branded Video By Year’s End

COLOGNE — BuzzFeed’s recently-inked $50 million advertising deal with WPP was a validation for its branded video efforts led out of Hollywood. Now those efforts are due to expand overseas. Online video production veteran Ze Frank leads BuzzFeed’s video content efforts in Hollywood, but they are set to get an expansion. “Branded video will be coming […]

 

WPP’s BuzzFeed Residency Driven By Data: GroupM’s Norman

What does the flow of attention across social platforms and news article look like when it is actually happening? That’s what WPP’s advertising clients may get to find out, thanks to the ad holding group’s new partnership with BuzzFeed. Announced last month, the deal sees GroupM and WPP constituents gain a “creative residency” amongst BuzzFeed content producers and a […]

 

Oculus, Microsoft HoloLens, Snapchat and the Inevitable Transformation of Media: Daily Mail’s Steinberg

CANNES — When considering the future of media over the next decade, the Daily Mail’s North America CEO Jon Steinberg thinks we have to be open to what may have seemed impossible even two years ago. “When I look at my 6-year-old daughter, I’m pretty sure she’s not going to drive a car,” he says […]

 

BuzzFeed’s Jonah Peretti: Native Advertising is Not Easy

COLOGNE –  BuzzFeed, has pioneered “native advertising” as it has long eschewed conventional display banners.  While “native” is widely cited as an emerging monetization strategy for publishers, it’s not easy to do, there is a “high bar” to reach success, says Jonah Peretti, CEO and founder of BuzzFeed, in this interview with Beet.TV We spoke […]

 

BuzzFeed Going Hollywood in a Big Way, Jonah Peretti explains

COLOGNE, Germany –  BuzzFeed is quickly growing its video audience to some 400 million monthly views says Jonah Peretti, founder and CEO  in this interview with Beet.TV.  It has build a substantial Hollywood production center with over 100 employees and will be expanding the scope of its video offering.  This will be accelerated by a […]

 

BuzzFeed Beefs Up Video Plans With New Funding

BuzzFeed’s announcement today of a $50m new funding from Andreesen Horowitz comes with a new strategy for the wildly popular publisher’s video ambitions. The release puts it best, in its own words: “BuzzFeed will expand its video division and become BuzzFeed Motion Pictures. Ze Frank will lead the division as President of BuzzFeed Motion Pictures and […]

 

Digitas Inks Partnerships with BuzzFeed, Epic Digital, SimpleReach

Digitas announced three new partnerships at their NewFront event last Thursday. Through their collaboration with SimpleReach, Digitas launched a “first-of-its-kind” content measurement tool that will allow them to measure engagement of all video in market for all of their brands – in real time, says John McCarus, SVP of Content at DigitasLBi. We spoke with McCarus in […]

 

Pioneering Video Creator Ze Frank Finds his Groove at BuzzFeed

Ze Frank, the pioneering video blogger and performance artist  who joined BuzzFeed 18 months ago, is running a Los Angeles-based studio that is producing videos that getting 150 million monthly views.   (That number was shared on stage at the BuzzFeed NewFront event by Jonathan Perelman, GM for video.) We spoke with him at the […]

 

BuzzFeed’s Perelman, We Offer Video Scale To Brands

LONDON — BuzzFeed’s commercial stock in trade is offering sponsored editorial articles to brand marketers. Now it is extending the offering to digital videos. “We’ve done roughly 1,300 videos, 20% of them have over a million views.” says the publisher’s agency strategy VP Jonathan Perelman, who also recently took on its video GM role. BuzzFeed […]

 

Buzzfeed Getting 100 Million Monthly Views on YouTube, Steinberg

PALM SPRINGS, CA  – Buzzfeed has quickly established a big video footprint and is getting 100 million monthly views on YouTube, says Jon Steinberg, President and COO, in this video interview with Beet.TV We spoke with him about the growth of video under Web video pioneer Ze Frank, in the company’s LA studios. Steinberg also […]

 

BuzzFeed Videos Hit 350 Million Views As Outfit Reaches Profit

Irreverent publisher BuzzFeed’s eclectic approach to web content may be paying off. In a staff memo published on LinkedIn (via TechCrunch), founder Jonah Peretti says the outfit “booked record profit in August”. And Peretti opens up on BuzzFeed’s video strategy, too, saying: “Ze Frank has recruited a talented team of video producers who have created 570 videos, with […]