BuzzFeed’s Jonah Peretti: Native Advertising is Not Easy

COLOGNE – BuzzFeed, has pioneered “native advertising” as it has long eschewed conventional display banners. While “native” is widely cited as an emerging monetization strategy for publishers, it’s not easy to do, there is a “high bar” to reach success, says Jonah Peretti, CEO and founder of BuzzFeed, in this interview with Beet.TV We spoke […]

 
 

BuzzFeed Going Hollywood in a Big Way, Jonah Peretti explains

COLOGNE, Germany – BuzzFeed is quickly growing its video audience to some 400 million monthly views says Jonah Peretti, founder and CEO in this interview with Beet.TV. It has build a substantial Hollywood production center with over 100 employees and will be expanding the scope of its video offering. This will be accelerated by a […]

 
 

BuzzFeed Videos Hit 350 Million Views As Outfit Reaches Profit

Irreverent publisher BuzzFeed’s eclectic approach to web content may be paying off. In a staff memo published on LinkedIn (via TechCrunch), founder Jonah Peretti says the outfit “booked record profit in August”. And Peretti opens up on BuzzFeed’s video strategy, too, saying: “Ze Frank has recruited a talented team of video producers who have created 570 videos, with […]