Comcast has provided 13 million video streams of World Cup matches to subscribers watching via digital devices. That’s up 55% over the number of streams for the Soichi games, the cable giant says.

The enormity of the digital consumption represents something of a watershed moment for “TV Everywhere” — the industry term for cable and satellite subscribers who can access regular TV programming on digital devices.

In an interview with Forbes, Comcast video SVP Matt Strauss says: “TV Everywhere is ready for its close-up.”

We interviewed Strauss last month at the TV of Tomorrow conference in San Francisco on the explosive growth of TV Everywhere. We have republished that video today.



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