Comcast has provided  13 million video streams of World Cup matches to subscribers watching via digital devices.   That’s up  55% over the number of streams for the Soichi games, the cable giant says.

The enormity of the digital consumption represents something of a watershed moment for “TV Everywhere” — the industry term  for cable and satellite subscribers  who can access regular TV programming on digital devices.

In an interview with Forbes, Comcast  video SVP Matt Strauss says: “TV Everywhere is ready for its close-up.”

We interviewed Strauss last month at the TV of Tomorrow conference in San Francisco on the explosive growth of TV Everywhere.  We have republished that video today.