SAN FRANCISCO — After launching to let viewers consume live and recorded US broadcast TV on a multitude of devices in 2011, Simple.TV will soon launch in the UK.

CEO Mark Ely tells Beet.TV: “A lot of there most watched, most popular content is available through the major networks. We are the TV Everywhere solution for broadcast.”

When Simple.TV launches in the UK this coming Q4, it won’t only go up against the many broadcast channels that offer their own live, catch-up and ad sales operations through their own-brand multi-platform apps, but also against rival aggregators like TV Catchup and TV Player.

But Simple.TV differs by selling a Slingbox-like physical box which serves as a DVR and “private TV server” for the television coming in to users’ homes.

We interviewed him at the TV of Tomorrow conference.  You can find more Beet coverage of the event here.