LONDON — The Washington Post already invested in its Post TV online video brand last year. Now it plans to increase editorial video volume and to make more video available to native ad brands.

“We’ll be telling more stories using more video content than ever before,” chief revenue officer Kevin Gentzel tells Beet.TV. “We’ll lead more stories with video, surface more video … to get our affluent adult audience consuming more and more of it over the next six months.

“More and more of our advertising partners see the video template as a powerful way to tell a story. So – video, video, video at The Washington Post.”

Beet.TV spoke with him at the FT Digital Media Conference. To view all our coverage of the conference, please visit this page.