FT Media Conference Sponsored by Xaxis

Group M’s Xaxis Goes Large With TV-Synced Two-Screen Ads

LONDON — More advertisers may soon buy synchronized video ads on multiple digital screens to continue reaching TV viewers distracted by secondary devices. Group M’s data and audience unit Xaxis has already operated the scheme, dubbed Xaxis Sync, in the Netherlands, buying social mobile ads corresponding to TV spots identified…

Media Need 50 Million Uniques To Make Ads Pay: VC Klein of Index Ventures

LONDON — Time was, investors wouldn’t look a content startup in the face. Lately, we have seen some financial energy go back in to ambitious, content-related companies. But that doesn’t change the challenging outlook, says one leading investor. “Content as original programming remains a very hard category to invest in,”…

Videology’s McLachlan: Video & TV Are ‘Friends With Benefits’

LONDON — Advertisers are being urged to quit viewing spending allocation as an “either-or” between TV and online video, and instead buy both together for campaigns. “We’re entering in to an economy where there are friends with benefits – video and TV working together,” says video advertising technology platform vendor…

Nigerian News Consumers Jump Straight To Mobile First

LONDON — From Google’s Loon to Facbeook’s drones, the internet that Silicon Valley’s giants will create in Africa will be quite different to the one back home. With many first-time consumers adopting mobile devices before desktop, Africa may be a vision of the west’s media future. “The rate at which…

Quartz Publisher Lauf: No Plans For Paywall

LONDON — Quartz, Atlantic Media’s online-only journalism offshoot, may be pitched at providing premium-grade analysis, but don’t expect the site to start charging any time soon. “Social mechanisms (are) the primary way that traffic is derived for most content sites today,” Quartz publisher and Atlantic Media SVP Jay Lauf tells…

Mobile Is Killing Consoles’ TV Dreams: Author Lovell

LONDON — With added TV and video features, the recent launches of the next-generation Xbox One and PlayStation 4 consoles has seen Microsoft and Sony move further increments closer toward their dreams of being living room entertainment super hubs. But that’s a “flawed strategy”, says one analyst. “The Xbox One…

The Washington Post Plans ‘Video, Video, Video’ In 2014

LONDON — The Washington Post already invested in its Post TV online video brand last year. Now it plans to increase editorial video volume and to make more video available to native ad brands. “We’ll be telling more stories using more video content than ever before,” chief revenue officer Kevin…

The Huffington Post Plans Launch in India

LONDON – The Huffington is registering 44 percent of it’s traffic from outside the United States via it 11 international editions, which adds up to over 92 million unique visitors, says Jimmy Maymann, CEO of the Huffington Post, in this video interview with Beet.TV.  The company plans expand this year…

Guardian CEO Andrew Miller: ‘Journalism Is On The Rise Again’

LONDON — The Guardian’s publisher will post annual digital revenue up by a quarter to over £70 million ($116 million) for the year ending March, CEO Andrew Miller tells Beet.TV. Although many in the industry report worsening ad rates, the Guardian Media Group CEO says: “We’re seeing a hardening of…