Brands Should Court Values, Not Controversy: Digitas’ Donaton

Brands aligning themselves with social causes and movements should be a “no brainer” as long as they don’t embrace controversy just for the sake of controversy. “We heard that brands need to stand for something but that doesn’t necessarily mean always that they have to be controversial,” is the way Scott Donaton sums up one […]

 

Digitas Inks Partnerships with BuzzFeed, Epic Digital, SimpleReach

Digitas announced three new partnerships at their NewFront event last Thursday. Through their collaboration with SimpleReach, Digitas launched a “first-of-its-kind” content measurement tool that will allow them to measure engagement of all video in market for all of their brands – in real time, says John McCarus, SVP of Content at DigitasLBi. We spoke with McCarus in […]

 

IAB Readies Biggest NewFronts w/ Buzzfeed, New York Times, Vice, others

PALM SPRINGS, CA —  The Digital Content NewFronts, the annual showcase of original video programming to the advertising community, will span two weeks, and will  include a number of new presenting publishers including Buzzfeed, The New York Times and Vice, says Randall Rothenberg, CEO of the IAB in this in this over view of the […]

 

The Huffington Post to Launch in Japan Next Week

The Huffington Post, which has expanded to a number of countries including Canada, Italy, the U.K., France and most recently to Germany, will launch in Japan next week, says Roy Sekoff , founding editor of the Huffington Post and president of HuffPost Live, in this interview with Beet.TV A report in the Japanese media says […]

 

Microsoft Touts Channels, Show Slate and Cross-Device Platform at New Fronts

At the first day of the Digital New Fronts in New York today, Microsoft presented its video portal of lifestyle channels called StageDoor,  unveiled a series of new programming including an an 8-part documentary series about the impact of climate change, and touted its cross-device platform for video programming which includes MSN, Xbox and Windows […]