TouchCast Goes Multi-Camera With New Features

The interactive video start-up co-founded by former TechCrunch editor Erick Schonfeld is getting closer to premium broadcast customers by introducing a multi-camera capability. TouchCast is a tablet video editing application that lets producers add interactive elements like photos, text, articles and web pages inside playing videos. Revealing new features, TouchCast product manager Charley Miller tells Beet.TV it now supports […]


Wall Street Journal & BBC News Using TouchCast Interactive Video

TouchCast, the interactive video platform co-founded by former TechCrunch editor Erick Schonfeld, has been gaining traction in use by the BBC. Now it is announcing The Wall Street Journal will also use the innovative new service. TouchCast lets video producers embed interactive web elements including images, maps, web pages and other videos inside digital video, […]


TouchCast Useful To More Than Just Publishers: Schonfeld

TouchCast, the interactive video platform co-founded by former TechCrunch editor Erick Schonfeld, wants advertisers to start using its new video format as an engaging new ad format. The startup counts broadcasters and newspapers amongst early adopters on the editorial side. “Their people on the advertising side want access to TouchCast as well because they see […]


TouchCast Aims To Boost Video Numbers And Quality

Today online there is not enough quality video to satisfy advertisers’ demands. TouchCast, a startup co-founded by former TechCrunch editor Erick Schonfeld, is aiming to change that. “The editing bay is very much a bottleneck for large-scale video production,” he tells Beet.TV. “You can’t make enough video, even if you tripled your staff. “If I […]


Innovid’s Chalozin: Interactivity Multiplies Video Ad Engagement Rates

The pre-roll online video ad business is still growing. Indeed, premium video CPMs rank way higher than for display. But some think it could grow a lot larger if those ads were more than just linear streams. Video ad tech outfit Innovid helps advertisers create video ads with “calls to action”. “You can open a microsite […]


TouchCast’s Schonfeld: Users Don’t Want Lean-Back Video

VIEQUES, PR — Once, the web was just a textual medium. Now, video volume is multiplying to occupy faster and fatter pipes. But, still, lean-forward video consumption like that pioneered by music videos from Arcade Fire are a rarity. ‘What hasn’t really happened yet is a revolution in creation – everything we see is still […]


TouchCast Courts News Publishers With Desktop Video Suite

It’s four months since former TechCrunch editor Erick Schonfeld debuted TouchCast, an iPad app for injecting interactive and web assets in to linear video destined for publication on sites and devices. This week, Schonfeld tells Beet.TV the startup has clocked over 100,000 app downloads and is making in-roads in to the education market. Next, however, […]


TouchCast Intro’s “TV Studio in a Box” for the iPad

TouchCast, a New York-based start-up,  has  launched an App for the iPad that allows content creators to use the tablet to record, edit and produce multimedia video.   A “TV studio in the box,” is how co-founder Erick Schonfeld describes the company’s offering.   Beyond editing, the the App allows users to import live feeds into the […]