Video technology firm Beachfront Media rolled out a new version of its platform with a social layer built in to encourage more interaction and easier monetization of video, says Frank Sinton, CEO and Founder of Beachfront Media in an interview with Beet.TV at the recent VideoNuze event in New York.

Designed as a mobile-first social video platform, the technology aims to connect consumers with content from Instagram, Facebook, Twitter, Tumblr and ecommerce apps in an interactive experience. Beachfront customers include Maker Studios, Big Frame Networks and Fremantle Media. Many customers use the platform to enhance their existing YouTube channels and audiences, he says. “How can I further engage my audience that I’ve already aggregated on YouTube? That’s what the platform does,” he explains.

The platform is free and Beachfront makes money via a revenue share from ads. “If you make more money on the ads, we make more money,” Sinton says.

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