BuzzFeed Beefs Up Video Plans With New Funding

BuzzFeed’s announcement today of a $50m new funding from Andreesen Horowitz comes with a new strategy for the wildly popular publisher’s video ambitions. The release puts it best, in its own words: “BuzzFeed will expand its video division and become BuzzFeed Motion Pictures. Ze Frank will lead the division as President of BuzzFeed Motion Pictures and […]

 

‘Engagement Beats Views’ For Video Ad Measurement, 7th Chamber CEO Spalding

TV advertisers are fond of reaching a mass of people – but, online, is viewership the be-all and end-all? “It’s not about driving a million views – it’s more about, ‘How can we drive 250,000 engagements?’,” says Richard Spalding, CEO of The 7th Chamber, a seeding agency which aims to push videos to people who […]

 

Unruly’s Kosinski: Superbowl’s Best Ads Touched Down Weeks Before Kick-Off

Historically, the Superbowl has been the big TV event on which advertisers will spend big to reach big audiences on one hit. But, in the social video age, what does the Superbowl opportunity look like? “Back in the day, everyone waited to see that ad,” says Unruly Media‘s US president Richard Kosinski. “We’ve actually found that 60% […]

 

Beachfront Rolls Out New Tools to Drive YouTube Engagement

Video technology firm Beachfront Media rolled out a new version of its platform with a social layer built in to encourage more interaction and easier monetization of video, says Frank Sinton, CEO and Founder of Beachfront Media in an interview with Beet.TV at the recent VideoNuze event in New York. Designed as a mobile-first social video platform, the […]