Before Scale, Addressable TV Finds Its Place: Alphonso, Sizmek, Beachfront, Innovid Weigh In

SAN JUAN — The value promised by connected TV systems offering addressable advertising always seemed to be that ad buyers could precision-target the viewer they want to reach. So why are so many advertisers either spending so little or using addressable for a different purpose? In this panel discussion at Beet Retreat, a cast of […]

 
 

Beachfront Aims To Make Premium Video ‘As Real-Time As Possible’

SAN JUAN, Puerto Rico—To independent video supply-side platform Beachfront Media, it’s all about technology and transparency. “We look at the SSP as something that needs to be sort of independent of both the media company and advertisers,” says president and founder Frank Sinton. Beachfront tries to get “as close as possible” to audience and content […]

 
 

Beachfront Rolls Out New Tools to Drive YouTube Engagement

Video technology firm Beachfront Media rolled out a new version of its platform with a social layer built in to encourage more interaction and easier monetization of video, says Frank Sinton, CEO and Founder of Beachfront Media in an interview with Beet.TV at the recent VideoNuze event in New York. Designed as a mobile-first social video platform, the […]