At last week’s Advertising Week, we spoke with Microsoft’s Stephen Kim, VP for Global Agencies and Accounts, about the opportunities for brands and their agencies in the Microsoft multi-screen offering including Skype and Windows 8.
Microsoft Touts Skype, Windows 8 as Emerging Advertising Platforms at Advertising Week
Recent Videos
TV Buyers Need One-Stop Shop: Altice’s Haddad
LONDON — As the number of TV platforms proliferates and the range of buying options across them explodes, ad buyers need to seek out simplification. That is why the new owner of Cablevision has launched what it’s calling a “one-stop shop”. Altice USA’s a4, a division which helps brands and agencies advertise to citizens across […]
Live TV Is Getting Automated, Too: Adobe’s Gordon
LONDON — It may often be analog and it certainly doesn’t have the luxury of advanced foresight through on-demand – but that doesn’t mean live, linear television can’t benefit from the same kind of automations that have also come to programmatic VOD. That is the view of one exec who spent two decades in ad […]
Targeting Restores TV Ads’ Contextual Power: Finecast’s Astley
LONDON — TV isn’t dying, it’s just changing. Whilst that isn’t necessarily the view of tech aficionados who like to declare telly “dead”, it is the view of many within the TV industry who are trying to march the medium on to a brighter future. TV isn’t without its challenges, of course. But, in this video […]
More European Ad Pool Alliances Gathering: RTL’s Coruble
LONDON — Across Europe, in multiple media industries, what once were competitors are coming together, forming a variety of ad sales cooperatives in a bid to pool inventory they hope can match the vast scale of Google and Facebook. In another such initiative, French TV channel operator M6 is teaming with rival TF1 and public […]
How Europe Can Hit Addressable Scale: Grainger, GroupM
LONDON — The UK’s pay-TV company Sky has blazed a trail by serving billions of addressable TV ads, those targeted at individual households. But German addressability is limited by regulation. Yes, for addressable TV as for plenty else besides, in Europe, things can get fragmented. The new unit established by GroupM to smoothe the path […]
Cross-Screen Planning, Measurement And Attribution An Iterative Process: TiVo’s Lutz
SAN JUAN, Puerto Rico—To TiVo’s Lisa Lutz, it’s not that people aren’t asking the right questions about creating audience segments and targeting them across platforms and devices. “It’s just that there’s so many questions and so many problems to be solved, we’re just not there yet,” says the VP of Product Management. “I think it’s […]
Sky’s Addressable TV Hits Maturity In Time For Comcast/NBCU
LONDON — Europe’s leading pay-TV company was executing on household-level TV ad targeting before it was even being called “addressable TV”. Six years after launch and having just been acquired by Comcast, Sky suggests this new method of selling TV ads is now commonplace across the company. It was back in 2013 that the UK […]
Ireland’s RTÉ Mulls ‘Pop-Up’ Channels In VOD Upgrade, Mullen Says
LONDON — Ahead of the tenth anniversary of its online TV catch-up player, Irish public broadcaster RTÉ is planning to add new features it thinks could please both viewers and advertisers. RTÉ Player launched in April 2009, offering hundreds of hours of TV shows available to catch up with through online and some TV platforms. It […]
Fox’s Marchese Weighs The Merits Of Attention Versus ‘Performance’
LONDON – Which should be more important to television advertisers: viewer attention or ad “performance”? The answer poses risks for TV providers given the increasing march toward all things performance, according to Fox Networks Group’s Joe Marchese. “I feel that more and more TV is getting baited into trying to become a performance outlet,” the […]
Amazon Will Be A Gigantic Ad Sales House: Finecast’s Nielsen
LONDON — Over the last two years, the growing realization that Amazon brings significant skin to the digital advertising game has ballooned. And that is crossing off its ecommerce platform and on to online TV, too. In a recent terms of service update for Fire TV ad sales, Amazon says “Fire TV Ad-Enabled Apps must […]