CHICAGO – VivaKi, the digital agency unit of the Publicis Groupe, has forged strategic alliances with about 15 emerging ad tech companies in a mutually productive relationship, explains Alyson Hyder, VP, Ventures at VivaKi, in this interview with Beet.TV

Some of the companies in the program are Flite, Mass Relevance, Nativo and Visible Measures.  Hyder says the agency plans to expand its portfolio of start-ups to around 25 by the end of the year.

The agency does not make an equity investment but provides consulting and marketing services in exchange for preferred services for  VivaKi clients.  We interviewed Hyder at the VivaKi headquarters in Chicago where Beet.TV produced an ad tech leadership summit.

Separately, Publicis, through it’s Iris venture capital unit, has invested in Flite.

At the  Cannes Lions last month, VivaKi provided a showcase for several of the start-ups.   You can find our coverage of Flite and Mass Relevance from the advertising festival.