SMG Adds Video and Native Distribution to Content@Scale Program

CHICAGO — SMG is expanding the content¬†platform it launched early last year to encompass video and native distribution channels. Designed to help SMG clients with their content marketing efforts, Content@Scale gives quick access to licensed content produced by more than 36 publishers and 135 content contributors, including CBSi, Kiplinger, Mode, Popsugar and AOL, as well […]

 
 

Publicis Groupe’s VivaKi Unit Teams with Ad Tech Start-ups in “Ventures”

CHICAGO – VivaKi, the digital agency unit of the Publicis Groupe, has forged strategic alliances with about 15 emerging ad tech companies in a mutually productive relationship, explains Alyson Hyder, VP, Ventures at VivaKi, in this interview with Beet.TV Some of the companies in the program are Flite, Mass Relevance, Nativo and Visible Measures.¬† Hyder […]