SMG Adds Video and Native Distribution to Content@Scale Program

CHICAGO — SMG is expanding the content platform it launched early last year to encompass video and native distribution channels. Designed to help SMG clients with their content marketing efforts, Content@Scale gives quick access to licensed content produced by more than 36 publishers and 135 content contributors, including CBSi, Kiplinger, Mode, Popsugar and AOL, as well […]

 

Publicis Groupe’s VivaKi Unit Teams with Ad Tech Start-ups in “Ventures”

CHICAGO – VivaKi, the digital agency unit of the Publicis Groupe, has forged strategic alliances with about 15 emerging ad tech companies in a mutually productive relationship, explains Alyson Hyder, VP, Ventures at VivaKi, in this interview with Beet.TV Some of the companies in the program are Flite, Mass Relevance, Nativo and Visible Measures.  Hyder […]