NowThis News, a New York-based video news start-up, has launched a channel on Instagram, the company announced today. The year-0ld company, which creates and distributes short video news updates on current news, is thought to be the first news organization to use Instagram to distribute video clips.
The Instagram clips are limited to 15 seconds in lenght.
Earlier this year at SXSW, we spoke with Ed O’Keefe, editor-in-chief about the new network and its primary mobile focus. We are republishing that video today.
News of the Instagram channel was first reported on the Business Insider.