“NowThis News” Puts Micro Marketing Video On Giant Mall Screens

Pretty quietly this year, a news startup has crept up that, unlike large incumbent publishers, is producing news specifically for millennials’ short attention spans – in quick-fire mobile videos posted through Vine and Instagram. Now NowThis News is beaming this micro mobile content on to hundreds of screens in malls and college campuses – and […]

 
 

NowThis News Launches Video Channel on Instagram

NowThis News, a New York-based video news start-up, has launched a channel on Instagram, the company announced today. The year-0ld company, which creates and distributes short video news updates on current news, is thought to be the first news organization to use Instagram to distribute video clips. The Instagram clips are limited to 15 seconds […]