FreeWheel’s Heller: Video Audience Is Still Untapped

CANNES — Video companies are lagging behind what is now a massive consumer appetite for digital programming, according to one online exec. “In Q1, we saw somewhere north of 16 billion video views,” Jon Heller, whose company FreeWheel manages video for media clients, told Beet.TV in this video interview. “What we’ve seen is untapped volume. […]

 

AOL Studios’ Lewis: New Slate of AOL On Series Is Focused, Uniform

AOL announced 15 new shows for AOL On channels at the AOL NewFront 2013. Gabriel Lewis, head of AOL Studios, says they “wanted to focus on short-form, docu-style series that really were focused on a particular perspective or talent or point of view, that when you finished watching it, the world was a more interesting […]

 

Vuguru’s Tanz: Programming at NewFronts At New Level

Larry Tanz, CEO of Hollywood television production studio Vuguru, founded by former Disney CEO Michael Eisner in 2006, says that the quality of Web video debuted at this year’s NewFronts has taken a big leap forward.   He says the Web original industry is where cable was some years ago when it’s content went on to […]

 

‘iJustine’ Has New Show on Wearable Tech on AOL On

Justin Ezarik, better known as web video superstar iJustine, was in New York last week the Digtal NewFronts  to announce her new show on AOL On about wearable tech.  We spoke with her at the AOL show about her new show and her advise on how to succeed with original Web video. Justine recently signed […]

 

FreeWheel has TV Ad Integration with Mediaocean & AOL

FreeWheel, the video ad management platform for many top digital publishers including NBC, has an integration with TV ad platform Mediaocean to allow TV ads to be bought and sold on digital sites.  The first integration is with AOL, FreeWheel and AOL announced earlier this week at the AOL Digital NewFront event. At the event, […]

 

The Huffington Post to Launch in Japan Next Week

The Huffington Post, which has expanded to a number of countries including Canada, Italy, the U.K., France and most recently to Germany, will launch in Japan next week, says Roy Sekoff , founding editor of the Huffington Post and president of HuffPost Live, in this interview with Beet.TV A report in the Japanese media says […]

 

IAB’s CEO Rothenberg on the NewFronts: “Birth of a New, Popular Medium”

With the involvement of highly creative television producers, talent and the enthusiasm of marketers, this year’s Digital Content NewFronts marks the “birth of a new, popular medium,” says Randall Rothenberg, CEO of the IAB, the global industry trade organization for the digital publishing industry, in this interview with Beet.TV.  This year, the IAB is the […]

 

Tim Armstrong on AOL’s “Bigggest Story:” Integration with Mediaocean and FreeWheel

Says Tim Armstrong, CEO of AOL, the biggest news at the company’s NewFront event is the integration of AOL’s inventory with the big, universal video ad buying platform called Mediaocean with video ad serving firm FreeWheel.  We spoke with him at the end of the presentation. More on the AOL/Mediaocean/FreeWheel implementation in this Ad Age […]

 

AOL Announces 15 New Shows at NewFronts

AOL has announced 15 original new shows at the company’s Digital Content NewFront event yesterday.  For an update on the slate and the opportunities for brand, we spoke with Karen Cahn, general manager of AOL On Originals, in this interview with Beet.TV  

 

AOL Sells Out New Business Shows to Razorfish w/ Digitas and LBI

AOL has sold out its just announced new shows “Funded” and “Acting Disruptive,” to an agency group led by Razorfish with fellow Publicis Groupe units Digitas and LBI, says Charles Gabriel, VP for Sales, AOL Video, in this interview taped at the AOL NewFront event in Manhattan yesterday.  

 

AOL’s Content Chief Susan Lyne: TV is Moving from Channels to “Brands”

Television is moving from being organized around channels to brands, says Susan Lyne, AOL Brand CEO, in this video interview with Beet.TV at the AOL Digital NewFront event in New York.  Commenting on opportunities around branded content, Lyne, a veteran television executive, explains the value of deep brand association versus 30-second commercials.  

 

Nielsen to Measure AOL Videos with “TV-Like Ratings”

Today at the AOL Digital NewsFront  event, AOL and Nielsen announced an overnight ratings system for digital video, which is more TV-like but is drawn from a vast audience of Web users, says John Burbank, President of Nielsen Strategic Initiatives, in this interview with Beet.TV AOL is the first digital publisher to be part of […]

 

AOL Transforms Goviral into Platform for Branded Video as “Be On”

Goviral, the London-based, global  distribution platform for branded video, which was acquired by AOL in 2011, is launching today as part of “Be On,” the company announced at the AOL Digital NewFront event in New York.  Be On incorporates Goviral along with production and analytics services, the company said today. Last week in London, we […]