CANNES – Navigating how to embrace mobile technology is the challenge for CMOs says Greg Stuart, CEO of the MMA (Mobile Marketing Association). Stuart said the MMA will soon be adding four major CMOs to their board.

“It’s this knowing versus doing gap,” Stuart says. “They know they gotta do it, but how do they do it is really a challenge.”

Mondelēz International, the American multinational food and beverage company, has committed at the corporate level to spend 10 percent of all budgets on mobile, which Stuart calls a “major movement.”

Beet.TV spoke with Stuart at the Cannes Lions International Festival of Creativity last week.