BOSTON – Using video content to supplement material of traditionally non-digital media, such as magazines, is increasing viewership, says Rob Adams, executive producer of multi-platform video for Canada-based Rogers Media.

“There’s so many opportunities right now for traditional, non-television brands in the world of media to use video and to put it into their offerings,” Adams says.

Beet.TV interviewed Adams last week at the Brightcove global customer conference earlier this month.