LAS VEGAS – Now that TV Everywhere has been established, the next step is customizing the TV watching experience for the individual user – what Rovi is calling ‘Entertainment Unbound’, says Andy Townsend, senior product manager at Rovi, in an interview with Beet.TV at NAB.
Entertainment Unbound aims to evolve the TV Everywhere initiative by working with the content as soon as it leaves the Hollywood studio. Via encoding for specific devices, adding metadata, generating personalized recommendations and user guides and presenting targeted advertising, Rovi seeks to present the user with a more optimized and relevant TV watching experience.
Rovi announced the initiative earlier this year at CES.
– Katy Charles