Rovi Customizes ‘TV Everywhere’ Watching

LAS VEGAS – Now that TV Everywhere has been established, the next step is customizing the TV watching experience for the individual user – what Rovi is calling ‘Entertainment Unbound’, says Andy Townsend, senior product manager at Rovi, in an interview with Beet.TV at NAB.

Entertainment Unbound aims to evolve the TV Everywhere initiative by working with the content as soon as it leaves the Hollywood studio. Via encoding for specific devices, adding metadata, generating personalized recommendations and user guides and presenting targeted advertising, Rovi seeks to present the user with a more optimized and relevant TV watching experience.

Rovi announced the initiative earlier this year at CES.

– Katy Charles

By Katy Charles on April 12, 2013April 16, 2013 @

Recent Videos

Disaster Strikes Puerto Rico and The Boys & Girls Clubs Steps In with Community Action

SAN JUAN – While only a category 1 hurricane, the slow-moving Fiona dumped excessive amounts of rain on the island, creating widespread destruction and power and water outages for most of the residents. As things slowly come back, the Boys & Girls Clubs of Puerto Rico are providing essential services, notably hot meals distributed at […]

Solving Measurement Starts At Home: Blockgraph’s Manningham

In a fragmented media world with various mobile viewing options, the best chance at stitching together a single viewer profile is still at home. That is according to the leader of a company helping to do exactly that. In this video interview with Beet.TV, Jason Manningham, CEO, Blockgraph, explains how household data can create identity […]

Consumer Identifiers Are Key to Holistic View of TV Audiences: Paramount’s Travis Scoles

NEW YORK – Advertisers face a variety of challenges in figuring out the best ways to reach consumers who not only view television programming on several connected devices, but also have more tools to guard their privacy. This fragmented media environment drives a need for a holistic solution for marketers and media buyers. “The biggest […]

OpenAP Leans Into Demographic Data: Breedlove

It has spent the last few years developing advanced advertising solutions. Now the consortium bringing TV advertising into the future is getting ready to upgrade traditional demographics. In this video interview with Beet.TV, Sean Breedlove, VP, Measurement & Analytics, OpenAP, explains the plan. Accelerate to demos “We are going to accelerate things,” Breedlove says. “We’ve […]

ANA, 4A’s, IAB, Horizon Media, Publicis Media and Others Join ‘Get Out the Vote’ Industry Initiative

The advertising industry specializes in inspiring people to take action, and where better to start than with its own members? Many younger adults, 18-30, do not participate in one of the most important ways to take action or stand up for issues about which they care: voting. The recently launched Voting MAVEN, which stands for “media […]

Acquisitions Broaden Performance Marketing Platform on CTV: MNTN’s Ali Haeri

Performance marketing platform MNTN has worked to give television advertisers, including brands that had never run TV campaigns, a way to make their efforts more successful. As connected television (CTV) enables brands to reach target audiences on different devices, performance campaigns can be further enhanced. “We’ve found that a lot of our clients — this […]

Streaming Content Must Be As Diverse As Younger Audiences: Sabio’s Aziz Rahimtoola

A variety of studies have shown that people want to see themselves represented in television content and advertising. Technology company Sabio is helping producers of streaming content to monetize their efforts to create programming for diverse audiences. “The only way you can actually have pluralistic viewpoints on media today is to not only certainly incentivize […]

Tremor’s Amobee Acquisition Creates New Opportunities: CEO Druker

In the latest such acquisition to bolster its ad-tech services, Tremor International has closed the $239 million deal to buy Amobee. Amobee is a major supplier of demand-side platform (DSP) software and a rival to Tremor. In this video interview with Beet.TV, Ofer Druker, CEO, Tremor International, explains how Amobee’s addition will help his company. […]

Partnership With Fox Stations Supports Advanced Ads: Comscore’s Carol Hinnant

NEW YORK – Comscore this week said it had struck a deal with Fox Television Stations to provide local TV broadcaster with audience data to support its growth in advanced advertising. Marketers will be able to improve their ad targeting based on more granular consumer data from Comscore. “They [Fox] spent some time really digging […]

GroupM’s Gerber Is Turned Off By CTV’s ‘Continuous Play’ Problem

If a tree falls in a forest but no-one is around to hear it, did it make a sound? It is a classic philosophical poser that is now being applied to connected TV advertising. In this video interview with Beet.TV, Adam Gerber, executive director of U.S. investment strategy at GroupM, calls on publishers to stop […]

Tools Needed To Tackle CTV Ad Supply Constraint: LiveRamp’s Prasad

It is an expanding universe of TV, but one in which the overall volume of ads may yet be smaller than in the linear generation. As more advertisers pile into the platform, some think software is going to become increasingly key in getting the most out of the tech. In this video interview with Beet.TV, […]

CTV Ad Buyers Deserve An Upgrade: Oracle’s De Rivera

It is a medium which promises the richness of linear TV creative with the targetability and measurement of digital. But connected TV (CTV) still has to solve pieces of the puzzle. In this video interview with Beet.TV, Janelle De Rivera, Director of Product Management, Moat Analytics, Oracle, explains why CTV ad buyers are looking for […]

Advertisers Can Attain 100% Incremental Reach on CTV: Simpli.fi’s James Moore

Marketers are looking for ways to reach consumers through linear and connected television (CTV) without showing the same ads to the same viewers too many times. Advertising automation platform Simpli.fi recently introduced the ability to provide buyers of linear TV advertising with complete incremental reach on CTV. “One of the number one challenges with buying […]

CTV Offers Advancements in Performance Advertising: Magnite’s Dan Fairclough

Digital media outlets gave a variety of direct-to-consumer brands, including disruptive startup brands, a way to advertise to target audiences and quickly see how their campaigns were performing. As more consumers spend with connected television (CTV), marketers are gaining access to a video channel that combines audience targeting with the emotional power of television advertising. […]

Integration With Amazon’s Ad Marketplace Supports CTV Growth: IRIS.TV’s Richie Hyden

As marketers shift their ad spending to streaming platforms, they’re also looking for reassurances that their commercials appear within brand-safe shows. Connected TV publishers can offer more information about their programming to advertisers through Amazon’s digital advertising marketplace following a recent integration with video data platform IRIS.TV. “We’re going to increase the available inventory for […]

Fan Experience for ‘House of the Dragon’ Marks Stronger Ties with CTV Partners: Roku’s Grace Lam

Roku helped viewers celebrate the premiere of HBO Max’s much-anticipated “House of the Dragon” with an exclusive fan experience on its streaming devices. Featured content included trailers, theme packs and special looks at the characters in the series, whose action takes place 200 years before the events in the hit fantasy show “Game of Thrones.” […]

CTV Enables More Flexibility With Performance Marketing: MNTN’s Chris Contreras

The past decade saw a proliferation of digitally native brands that harnessed the power of social media platforms like Facebook and Instagram to reach target audiences. Many of these marketers are gaining the ability to launch targeted television campaigns as more people hook up their TVs to the internet. “Certain segmentation is very similar to […]

Flight To Quality Means Intermediaries, Too: TransUnion’s Vermeulen

With digital audience identifiers waning in usefulness, many ad buyers are once again looking back toward “quality” media opportunities. But that quest for “quality” doesn’t just mean media – it also means middlemen. In this video interview with Beet.TV, Frans Vermeulen, VP Strategy & Market Development, TransUnion, explains why the supply chain must also clean […]

VidMob’s $110M To Accelerate ‘Creative Intelligence’

A platform helping advertisers customize and scale their video ads across digital channels is taking new investment to scale itself. VidMob, based in New York with 13 global offices in 50 countries, announced a $110 million Series D investment led by Shamrock Capital, along with ID Fund, Drive by DraftKings, eGateway and PROOF. In this […]

Experience Is Critical: Highlights From ‘Transforming CTV’

Although “connected TV” (CTV) has been rising fast, most viewers tend to just consider it all “TV”. That places an onus on parts of the CTV ad supply chain to match the TV ad viewing experience, eliminating duplicate or poorly targeted ads. Ten executives interviewed for the just-wrapped Transforming CTV: Delivering a Better Ad Experience […]

Coming To America: Seedtag’s €250M Funding Fuels Contextual Targeting Growth

On the same day Google again delayed phasing out Chrome cookies, a startup founded by two ex-Googlers raised a big funding round to provide an alternative ad targeting mechanism. Seedtag is one of several ad-tech firms whose software reads cues in content to provide “contextual targeting” attributes, considered a replacement for waning audience targeting methods. […]