PARIS — Digitas, the global interactive unit of media giant Publicis Groupe, has a dedicated agency for Nissan in Europe, called DNA/Digitas (Dedicated Nissan Agency).
The agency has been creating innovative video for the Nissan Qashqai. The recent campaign has run in 25 counties and in 26 languages throughout Europe. We have edited some of the footage into this clip.
In Paris recently, we spoke with Fola Williams, Head Account Planner for DNA/Digitas/France. He said that many of views of the campaign occurred on the Nissan home page, pushed in large part by social media.